Hearts on Fire was contending with ways to produce a cohesive product and digital commerce experience for their customers that delivered on their brand promise to “let the light in.”
Their UI was outdated and the customer journey was fragmented. They needed a partner to develop a new technical foundation to support their rapidly evolving business.
The team defined a platform design that improves engagement and allows for complex product structures, giving individual users access to configure across the platform. With that in mind, the Verndale team integrated a new Sitecore and commerce solution as the foundation for Hearts on Fire customers.
With the new foundation, the website improved bounce rates from organic search and is positioned for behavior tracking, leveraging customer insights, and providing a rich, adaptive, and personalized experience for each buyer.
We continue to work with the Hearts on Fire team based off their monthly retainer to make improvements on the user experience where we can as they focus mainly on their technical efforts at this time.